Introduction
As we progress into the future, we all adapt and change. It’s a natural process that people, companies and projects go through to better themselves. That is why we’ve made the decision to improve the Cook brand. Originally we had started Cook with the intention of utilizing the Captain Cook navigational theme, but it quickly became apparent that this brand story was a bit complicated to grasp for many within our community and it really didn’t take hold.
Theme
At the same time we couldn’t help but notice how many people within our community latched onto the “Cooking” theme that they associated with our name. Tweet after tweet, emoji after emoji it was obvious that there was a strong desire in our community to tie us into this brand theme. After discussing with all our partners, leaders and community, we made the decision to leverage the cooking theme and make it part of who we are from the very core of what we do.
Concept
We believe that everyone in our community who comes to Cook are our valued “Guests” who will soon be able to select from a carefully curated menu of funds to choose from. Then later, once we launch more capabilities for professionals to create funds, these “Chefs” will be the ones who create enticing dishes/funds for any of our guests to select from. It’s the perfect analogy and makes it so simple to explain what the Cook platform does, to anyone. This succinct explanation, we hope in turn will enable our community to grow even faster as it makes it easy to share what we do to basically anyone in the world.
Experience
If you think about an excellently prepared meal that you recently may have had or at the extreme, a dining experience atop of an iconic skyscraper, you might recall how carefully crafted and extremely well thought out the experience was. That’s the experience we want to instill in our platform and that we work hard to make sure we do in everything we build. We strive for excellence to create a best in class platform that will open up a new world of DeFi to everyone.
Improvements
So while our name Cook stays the same, we’re proud to announce that we are making several major improvements to the Cook brand. To highlight this announcement, we will be executing several exciting new brand initiatives that are launching soon including a new Cook logo, a new Cook website, new Cook giveaways and much more to come!
— Get ready for a new Cook brand and a bright future ahead!
